Political marketing

We are analysing the posters from general elections of 2019, from a marketing point of view. In general, all the slogans are short, because in that way they are more easy to remember, and


HAZ QUE PASE (PSOE)

This is the poster of Psoe, a political party headed by Pedro Sanchez.

 

On the top of the poster we can see Pedro Sanchez's face, in black and white. Below, the slogan of Psoe, "Haz que pase", with a red background, the colour of Psoe.
The slogan "Haz que pase" is a way to tell the electors to let something happen, and that will happen if the electors vote Psoe.
Psoe won the general elections with 123 seats, and now they have to pact with other political parties to reach an agreement.
In general I like the slogan and the poster, I think that it catchs attention, and the red colour is very striking.

VALOR SEGURO (PP) 

PP, headed by Pablo Casado, made this poster.

Here we can see: first, on the top of the poster the slogan "Valor seguro" in blue letters, obviusly, the colour of PP. Below this the face of Pablo Casado, happy, or with a smile at least.

The slogan, Valor Seguro, means value or courage, and security, and as you can see the word "Seguro" is underlined, like giving importance to it. With this two words, they want to transmit to the electors confidence, and security. The electors will be safe if they vote to them.
In the polls PP was the second more voted political party, and they won 66 seats.
I honestly didn´t like the poster. In my opinion, the slogan doesn't transmit anything important, it's too simple, an the poster is so simple too.

¡VAMOS! CIUDADANOS 

The political party Ciudadanos is headed by Albert Rivera, and this is their poster.

 

The poster has a colorful background, where we can see flags of Spain. In the middle,  unlike in the other posters,we can see Albert Rivera walking, not only his face. An also, they put their slogan "¡Vamos! Ciudadanos"in white big letters. With Albert Rivera walking they follow their slogan "Vamos!", and the background with flags is because they're heading toward Spanish citizens.

About  the slogan, it means litterally "Let's go! Citizens.". With this slogan, Ciudadanos is encouraging people to go to vote this 28 of April, and of course they´re inviting people mostly to vote to Ciudadanos. 

I personally think it's the best slogan of all the political parties, taking into account the rhyme between the words, and the poster is directly related to the slogan.